In Good Company was founded by practitioners who’ve spent their careers building and improving growth systems inside businesses.

We’ve seen how often revenue is limited not by demand but by underperforming customer journeys, unclear messaging, and disconnected systems.

We are here to fix that.

Stephen Barber brings deep experience across customer experience, brand and technology with a track record of designing services that are both commercially effective and operationally sustainable.

Eliza Flanagan brings deep experience in e-commerce growth, marketing, and commercial strategy. Her work spans paid acquisition, CRO, CRM and retention, with a focus on turning demand into measurable growth.

We are both strategist and operators.
We bring proven frameworks, apply them pragmatically, and stay accountable to outcomes.

Because growth doesn’t come from more activity.
It comes from making what you already have work better.